To promote the principles and practical aspects of species-appropriate nutrition, through education of veterinary professionals
and the pet-owning public.

As practising veterinary surgeons it is important we give clients clear, practical feeding strategies they can follow in their busy lives. In a biologically- ideal world every hunting carnivore would be fed on live prey. Clearly this is socially un-acceptable, morally questionable and impractical. A spectrum of ‘lesser’ alternatives are available, and there will always be a trade-off between convenience, ideology, cost and practicalities. What is right for one pet owner may not work for another. So let’s not talk in ‘definites’ – there is no right or wrong, simply different ways of improving our pets nutrition to greater or lesser degrees.